Interactive Director

I had the opportunity to represent The Forzani
Group as their Interactive Director, a position
held from October 2002 to September 2007.

In this role, I was responsible for all Forzani
Group corporate web based eCommerce /
marketing properties ( www.sportchek.ca
www.sportmart.ca(eCommerce) , www.coastmountain.com , www.forzanigroup.com , www.hockeyexperts.ca , www.mdrunandwalk.com and www.nationalsports.com ) , overseeing the design and production of Internet sites , digital revenue growth , merchandising , online customer care , site integrations, project management and online-product development.

I have over five years of hands-on experience developing and implementing successful Internet marketing plans. This experience has provided me the knowledge needed to plan, execute, project results, and measure the effectiveness of our Internet marketing strategies.

I was thrilled to be part of such a rapid-growth industry and in a role which represents a unique marriage between emerging technology and consumer retail.